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News Archive > February 2002
Bionic Vital-Ferment
by Egon Skovmose on Monday, February 11, 2002
Danlac is the North American importer for the BIONIC Vital-Ferment line of dairy culture products. Among our clients are distributors, entrepreneurs, and those individuals or companies looking for a regional distributorship or a business opportunity.
Our products are imported in a ready-for-packaging format that is readily adaptable to private labelling and copacking. They will be of interest to an existing food processing industry regional distributor that is looking to expand their product line, or to an entrepreneur who can see a regional business opportunity.
We import Master Yoghurt, Master Milk, Yoghurt Vital-Ferments, Yoghurt L+ Vital-Ferment, Yoghurt Probiotic Vital-Ferment, Kefir Vital-Ferment, Set Milk Vital-Ferment, Cultured Vegetables Vital-Ferment, Sourdough Vital-Ferment, Rennet Tablets (microbial coagulants), and triFit Vital-Ferment. These products arrive in convenient foil packets ready for your graphics and packaging. Small and large orders are available, as well as all the technical expertise to ensure the success of your private label venture.
The most significant development in the marketplace recently has been the introduction of health products that give people a chemical-free base. Bacteria that help the digestive system are known as probiotics (Probiotic germs [probio = for life]. Probiotics are defined as micro-organisms, which positively influence human or animal metabolic health.
Historically, the buyers in this market have been overwhelmingly concerned with products at a reasonable price but at the same time, convenient and good tasting. However, the recent trend toward additives that make products longer lasting and cheaper, have caused buyers to become increasingly concerned about “chemical” additions to food.
Also the issue of genetically altered foods raises concerns in a customers mind.
These concerns have created a consumer that finds that they have better control over what is going into their bodies by making dairy products at home.
We estimate that the total current market for bionic to be at about C$ 1,000,000 in Canada, and U$10,000,000 in the USA and Mexico. Currently the market is growing at 20 % per year. Furthermore, the overall market may be able to grow further if a new business can offer new service dimensions that meets needs not currently being served by existing competitors.
As the market for bionic continues to mature, buyers have become increasingly discerning and increasingly aware of and interested in the key feature/benefit differences from one competitor’s offering to the next. As a result some buyers are placing much added importance on features and performance, and how well the bionic appears to serve their needs, and are placing less emphasis on price.
If you find this business opportunity appeals to you, contact us.
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